SEO is possibly the most important part of web design because it often determines whether potential customers see your site. If Nobody can see it why spend money making it and hosting it?

Many web designers are still, even today, creating sites without even thinking about SEO or are trying to link it in as an afterthought. SEO is an art/science in the sense that it takes many variables to be correctly positioned for it to work effectively. Generally including SEO into a site that has been badly designed is not only time consuming but often cannot produce the same results as a site built with SEO in mind. SEO is all done in the code of the site and involves many practices, one beiing putting 'keywords' in specific places. A site needs to be optimised for certain words and phrases and unless these are agreed between the client and the optimiser the SEO might be useless. It is imperative that the SEO specialist spends time with the client understanding the business and ensuring the site is optimised for the correct terms.

SEO The Google Experts way - why we get such good results
We constantly update our SEO guidelines and standards to ensure we are up to date with all Google changes. We cannot disclose exactly how we get the results we do but we can say that we follow the following principles:-

1. The pages do not contain verbose code and are easy for google to read
2. Keywords are selected and emphasised throughout the page
3. Keywords are positioned in key areas of the code
4. We provide you with incoming and external links
5. The URL and page names are named correctly
6. The file structure is such that Google see the site as important